Souters has been appointed by accident management company EasiDrive to steer its PR and marketing campaign.

EasiDrive, established by Simon Bellamy in 2000, is one of the fastest-growing  non-fault accident management services in the UK, now with 60+ staff operating out of its Wythenshawe premises.

Commenting on the appointment Managing Director Simon said: “The business has gone from strength to strength over the last five years and we have ambitious growth plans for the next 12 months, including opening a new vehicle hire depot in the south west.

“Strategically we recognised that we needed to increase our PR and marketing activity and were very impressed with Souters’ credentials and approach to our brief.”

The agency will be responsible for launching a communications strategy for the company, raising its profile with its key referring audiences including bodyshops, car dealerships and the insurance industry.

The programme of work will communicate the company’s brand values to all its audiences through a range of tightly targeted education and awareness initiatives. The campaign will also look to broker some strategic alliances with influential associations and organisations in the industry to build on EasiDrive’s excellent reputation in field.

For further information visit www.easidrive.com

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