With the Summer holiday season here, Souter PR is toasting a timely account win with a consumer PR campaign for Foundation, a climate fund for the Northwest.

The Clean Getaway campaign will raise awareness of the carbon impact of holiday travel and encourage North West travellers to compensate for their unavoidable carbon emissions by making donations that will fund a range of creative carbon reduction projects across the region.

Souter’s PR campaign will focus initially on responsible travellers in South Manchester, using local events, social media and media and community partners to highlight how to calculate and donate the summer holiday carbon contribution.

Mark Turner, Foundation’s Chief Officer, comments: “We want to get communities engaged in the Clean Getaway initiative to demonstrate just how they can compensate for their carbon use – and invest in the sustainable future of their neighbourhood at the same time.  The projects we invest people’s donations in are innovative carbon reducing projects.”

Since 2009 Foundation has invested over £400,000 in North West projects to help fund carbon reduction projects from home insulation, solar panels, and wind turbines to cycle-to-work schemes. 

The Fund has already supported 18 projects that are on target to save 10,850 tonnes of Co2. That’s the equivalent of heating nearly 3,000 homes for a year, driving around the world 1,380 times, or powering Blackpool illuminations for 47 years!

Sue Souter, who is leading the campaign, commented: “Foundation has a very positive and realistic approach to helping consumers and businesses compensate for their carbon impact and we’re delighted to be helping them to spread the word.”

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